A shortlisted case for The Young Ones Student Awards, created in response to Coca-Cola’s ambition to make Coke Zero the drink of choice for Gen Z.

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Coca-Cola has been asking people to Share a Coke for years. So we asked: what does sharing look like for a generation that increasingly talks instead of types?

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Sound of Zero turns a voice note into a Coke. By sending a message with a waveform shaped like the iconic Coca-Cola bottle, you can send a friend a Coke Zero to redeem at participating retailers. A new way to share a Coke, made for the way Gen Z already shares everything else.