In this campaign, I got the chance to work with Coca-Cola as a client on a simple but powerful idea: Sweden’s World Cup matchdays should become red days.
And we found out that when Sweden plays in a World Cup, it doesn’t feel like an ordinary day. It feels like a national moment, something people want to pause for, gather around and be part of. So...
Our solution was Red Days (Röda Dagar), a campaign concept built on the idea that Sweden’s matchdays deserved to become official red days. Through limited-edition Coca-Cola cans, a public vote, social content and PR, we invited fans to turn their excitement into a collective demand: give Sweden the time to celebrate football properly.
I worked on the project as a freelance creative at T&P, in collaboration with Redgert Comms.
For this campaign, the client asked for a custom Coca-Cola bottle design inspired by Sweden qualifying for the World Cup. I created the illustration in Procreate and later vectorised it in Illustrator, following Coca-Cola’s brand guidelines and illustration style.
We created several pieces of social content around Sweden’s matchdays, keeping the campaign alive both during and after the games.
