HAIR TO DIE FOR
Group members: Elvira Söderström, Fiona Östlund, Nellie Olsson, Edith Årjes, Valeria Gandich
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In Thailand, 84% of scooter accident victims weren’t wearing a helmet. Every ride creates a silent trade-off: Style or safety.
And too often, style wins.
Helmet hair is a universal problem, flattening volume, creating frizz, and stealing time they don’t have.
Sunsilk created a Helmet Scanner that unlocks a free Wondermist, “Helmet Hair Aftercare”, but only when a helmet is detected.
By turning protection into access and safety into social currency, Sunsilk made helmets go viral – positioning Wondermist as the must-have product for people in motion.
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By removing friction, Sunsilk made the safe choice easy.
People shouldn't have to choose their hair over their head.
